Richard John Luh | Biggest Opportunities and Challenges for digital marketing in 2017
Richard John Luh is an expert in digital marketing who is providing his services in the particular area for over many years. He is an amazing marketing freelancer and has built many successful service businesses using his skills in online marketing and social media.
Richard John Luh is a popular personality of Arlington, Texas, noted for his strong hold in the industry of digital marketing providing services nationwide.
Year 2016 was an excellent year for the digital marketing as immense growth has been seen in this field. What about 2017? What are the opportunities and challenges that the entrepreneurs are going to face this year? Richard John Luh is also known for his blogs, articles and seminars where he helps the aspirants and entrepreneurs to stay updated about the trends of digital marketing. Here, in this blog Richard is describing all about the possibilities and challenges in front of digital marketing in 2017. There are plenty of sources about which digital marketing trends will hit the big time in 2017, says Richard John Luh involving live video streaming and data visualization. But, before jumping into the new trends you must not forget the importance of strategies like SEO and Online Reputation Management.
Richard suggests entrepreneurs not to overlook the importance of these strategies and flow with the latest trends. He has established one of the popular digital marketing based agency which is still a No.1 agency of Texas. According to him, to be at the top, you need to maintain a proper balance between the latest trends and strategies as well. While making any changes you must have a strong base first.
Here are the three topmost opportunities and challenges of digital marketing that entrepreneurs need to know:
Online Reputation Management:
The foremost challenge in front of the online reputation management companies or aspirants planning to start their business in ORM can be tricky and tough as they have no idea from where they must start. Many companies think they have a handle on their reviews but Google’s autocomplete function could be filled with negative terms and it is a huge blow to potential clients. This is an essential challenge faced by many companies since Online reputation management has been full of “black-hat tactics” making it difficult to know exactly what a startup founder should do.
Richard John Luh calls it a biggest challenge and says, I don’t know how to deal with the problem as customers lack confidence on companies selling online reputation management. He adds, newly formed companies have to face much problems as clients can barely trust new companies.
Thereby, biggest challenge for companies and entrepreneurs who are planning for startups in ORM is to focus on generating positive information related to them and early buzz about your business.
This an opportunity as well as a challenge in 2017. So, invite your existing customers to share feedback on their experience with you on social media. Be careful towards those who are dissatisfied with your services, Richard John Luh says, gain valuable insights from customers prior to their publishing a review. Impress your customers, capture them in the moment before they publish reviews for you.
SEO:
Another challenge and opportunity that Richard is talking about is the world of SEO. SEO is changing constantly, especially when it comes to local listings, Google maps and mobile optimization. It is an important key of ranking algorithms in Google but not enough to claim your listing.
You must clear all fake listing causing confusion among your customers. To be in this field requires to ensure that your information is up to date.
Be helpful.
Richard John Luh advises that each business should claim and verify its local listings at the time it get started. If you face any problem related to duplicate listing removal, getting help from a digital marketing agency or partnering with them could be helpful. Richard is best known for maintaining and monitoring the programs to make it sure that every duplicate information is removed as well as any potential duplication is checked to make it more trustworthy for the clients and the startups too.
Online reputation management and SEO especially local listings are the best used opportunities we have under digital marketing. But due to rapid competition and expansion in black hat techniques people are not able to trust the companies working under the field. So, it is very necessary to change these challenges into opportunities. Besides these two, one more topmost challenge is there i.e. Social media engagement.
Social media engagement:
Thanks to faster internet and mobile devices, video streaming is predicted as one of the most popular social media tactics in 2017. If you are completely new to this business and you do not know where to start with or how and where to build engaged audience then social media can be a challenge for you.
Richard suggests not to jump into social media straight, rather cover all your social media basics first. Work towards engaging the audience on social media and creating something interesting for the people.
All the three above mentioned tactics are the topmost opportunities of digital marketing and challenges as well. Richard has helped all the aspirants and entrepreneurs who are looking forward to make their career in digital marketing in 2017. According to him if you pay attention to these challenges and opportunities, instead of directly getting into the business, you can definitely get the best out of it. Undoubtedly, digital marketing is among the topmost area where one can invest and earn vastly, but one must be aware of the challenges it has. Be updated, informed and work according to trends, if you want to make the year 2017, the year of success says Richard John Luh.
To get more information on digital marketing and its trends or for any guidance, follow Richard John Luh. He is active in this area since 2001 and has an extensive experience that helps him to be an owner of successful digital marketing agency.